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Tue
Oct 21 2008

Supercar sales confound the downturn

Chas Hallett

I’ve just had an interesting chat with a well-known supercar trader. A chap who you might think would be slashing his wrists right now.

IMG_7182_rt_029 But not a bit of it, though.

“People think that it’s all doom and gloom but it’s not the case,” he told me. “There’s never been a better time to buy a supercar and everyone loves a deal.”

So business is booming for my contact, despite his chilling fact that used luxury car prices are currently 30-40 per cent down from 12 months ago.

So what’s the outcome? “Nothing for it. New car prices are going to have to come down because new buyers can’t put up with these levels of depreciation.”

So maybe the credit crunch does have a bright side.

 

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About Chas Hallett

Makes all the big decisions at Autocar, including whether he’ll drive the Aston, or the Kia, home. Is currently preoccupied by small turbo petrol engines and whether the internal combustion engine is doomed.

Comments

Paul J October 21, 2008 2:43 PM

This falls in line with an article I read recently about property sales.  If you are trying to sell places priced between 200 and 500k you are in trouble.  However if you are marketing something spectacular for above £10 million there will be a squabble of multi-millionaires at your door.  (Well, their p.a.'s anyway).

TegTypeR October 21, 2008 2:57 PM

When you say supercar trader, I am guessing you mean someone who predominantly deals in used cars and various new prestige marques.

These are the guys who are going to be doing well at the moment as it is now the time to pick up a "must get rid of because of the finance" bargain.

Now is when the savvy buyer makes their move.

theop October 21, 2008 6:58 PM

Very high end stuff like Veyrons etc should not suffer as people do not borrow to get them, same way you do not borrow $20mio to buy a lear jet...

These are exclusive toys for people whose yacht costs £150k to refuel... just to put things into perspective....

Other more regular "supercars" like 911 turbos and used Modenas etc will suffer and ARE suffering already..

Perhaps your chap Chas is either a Veyron trader or was simply trying to flog the idea to the specialist press that all is well at his shop...

rohinnagrani@gmail.com October 21, 2008 8:46 PM

I'm not sure Chas it's entirely true. Take Ferrari for example where the F430 is currently being offered at 20,000 pounds below list.

And the California being sold out till 2010 is only 'cause they reduced their initially targeted capacity.

What about Porsche? They don't seem to be registering great numbers with the PDK 911 in quite a few pockets...

Like theop rightly pointed out, the higher end of matters won't get affected.

65 AMG October 22, 2008 9:51 AM

I have to say from what i've read so far, the higher end stuff should be pretty steady. I only have a Z4 so my exposure to supercars is very limited. but i know this, my brother bought a 996 Turbo S cabrio for abt 106k in 2006 and we checked how much dealers were buying them for and its absolutely shocking. the best prices we were getting was just around the 50k mark. over 50k lost in 2 years. even worse is my other brothers SL55. bought it as a 2 year old car last June for abt 60k and its already down to abt 35k trade price. but i suppose the Zondas and Veyrons won't be so much affected.  People don't take out finance to buy those things.  unlike my brother who has about 40k finance on a car thats currently worth about 50k. now thats got to hurt.

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