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Fri
Nov 28 2008

Go buy a car

Andrew Frankel

It is now not possible for a day to go past without at least one person ringing me up and telling me an ever more outrageous tale about the price at which a certain car has changed hands.

Merc wagon1 Today’s came from a gentleman whom I have known since I was a child and is the last person on the planet to make something like this up.

He needs a large SUV for towing purposes, but was happy to have a petrol-powered car because he’ll only do about 5000 miles a year in it. He found one such car from a premium brand that, with a few optional goodies, should retail for £40,000. He paid £18,000 for it. New.

Nor are these bargains restricted to large and unpopular SUVs. A dealer I know insists there is now effectively no such thing as an undiscounted car. ‘Don’t do the deal until you can see the whites of their eyes’ was his uncompromising advice to buyers before going on to predict things will get still worse before they get better.

At times as bad as these, it is good and even imperative to spend at least some time accentuating the positive, and the one shining truth in all of this is that the person who chooses right and haggles hardest is going to bag a bargain. Take my mate with his SUV: However long he keeps it, someone paying full whack would still lose more money than him just by driving out of the showroom.

It’s even tempting me, and when motoring journalists start considering spending their own money on a car you know things have got to be bad. I last did this exactly 10 years ago when I bought my wife an ex-demo A-class Mercedes because a child was on the way. A decade later the child has grown somewhat, been joined by a sibling and a large mutt, but still my missus and her A-class soldier on.

What I’ve always wanted but never been able to afford is an E320 CDI estate, but now I notice that 2008 models with four digit mileages are trading for only a little more than £20,000 or, put another way, half price. Sadly I still can’t justify blowing that kind of money on a car that will spend most of its life on the school run. But others will and, in the process, do the deal of a lifetime.

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About Andrew Frankel

Talents are limited to "driving cars and writing English." In 19th century France he would, therefore, have been stuffed; as it is, Andrew's the perfect Autocar road test writer.

Comments

ThwartedEfforts November 28, 2008 11:52 AM

Isn't this much like houses, in that buying your £20,000 Mercedes requires you to trade or sell what you have currently - and if the value of your existing car has plummeted (oh, it will have) then the distance between the two prices is still a large hole to fill?

If you've just lost your job, you're concerned about losing your job, you work in the finance industry (i.e. you're worried you might have to get a real job), or just want to keep your money where it's safest - in your wallet, under a mattress, just as far away from a bloody car as possible - then no matter how 'awesome' the deal it still means spending money you don't have.

And I have to ask, why on earth a 2008 E-Class when the next model will dent its stricken value still further and when any preceding year would give you pretty much the same car, only for less money?

horseandcart November 28, 2008 12:18 PM

Well said ThwartedEfforts. Can't help but think Andrew Frankel has penned the automotive equivalent of those 'has the housing market bottomed yet?' pieces or even government minister Yvette Cooper's instruction to the citizenry to 'shop, shop, shop!'.

Fair enough, anyone with a stake in the car game is fearful for their livelihood, from trackworker to car mag journo. However, the market must be allowed to do its work. A record credit bubble was blown that drove up auto production by around 40% over the sustainable long-term average. In the corresponding deflation prices are tumbling due to massive over-supply that will take months, maybe another two years to realign.

As an aside, notice that Autocar has made no news report(yet) on the news that broke yesterday that Jaguar Land Rover are terminating the contracts of 850 of their agency staff, mainly engineers and support staff at Whitley and Gaydon, with immediate effect.

www.coventrytelegraph.net/.../jaguar-land-rover-cuts-500-jobs-92746-22359767

This strikes me as odd as only last Friday David Smith, the JLR boss, signed a contract to receive public money to partially fund the construction of a new Development Centre for JLR.  One would think a development centre would be mainly staffed with engineers and support people. So why the hefty cutting of the main engineering capability only a week later? Something doesn't add up and a motivated jounalist should research the details of the £30m of public money given to JLR for this new centre.

Lotus Man November 28, 2008 12:22 PM

Hmmm, you sound like a wiseman Thwarted Efforts, but since when do people on this site, who cleary love cars, think with their heads...so buy a car for the sake of buying one, I mean do you need any other reason??  And remember enjoy the car and the experience - you can't take it with you!

ThwartedEfforts November 28, 2008 12:36 PM

Lotus Man... the clue's in your title eh? You're probably right about the Autocar massive not thinking straight, but personally I feel I've become more sane about cars the more birthdays I've had. I sold my S-Class 18 months back and bought a C6 instead. That got me onto old Citroens in general and I've recently branched into old Saabs as well.

Bangernomics is great fun, let me tell you, though people do tend to think the business has folded, and I need to curb my buying habits or I'll just end up with an S-Class-worth of old heaps lounging about the drive :)

Anyway, here, today, buying a 2008 E-Class seems like the ultimate folly when you can buy a 1994 E-Class for the cost of a PlayStation3. Even an appreciating asset like property is going down in value these days, so why stuff your hard-earned into something that will never, ever go up?

misterbrokeit November 28, 2008 1:44 PM

i was looking at buying a newer car, only need a small hatch. found a micra, r reg 43k miles full history one owner and all mots tax discs and paperwork, £500 quid. job done, drives like new always starts and does the job, why pay more, it is an appliance. don't get me wrong i love cars always have and always will, just like i love tv, some say it was my best friend....but i can't be bothered to spend £1000 on an lcd when i got a 32inch normal (CRT) one for £98 from asda. same with the car, i'd love a merc cls but thats a huge amount of money and where i live it would just be a headache to drive and park. sometimes the money is just better left in the bank. then again......they look as healthy as the car people. oh well i'll just have to be thankful i can't afford a cls and don't have the money to pay for it....its great being poor, i can't worry about losing money i haven't got and or blow it on something that will lose all its value in a day...just hope i have a job next week.

horseandcart November 28, 2008 5:13 PM

Just some news with a bearing on JLR's difficulties. Tata Motors has just had its credit rating downgraded by Moodys, by two levels to B1, with an outlook described as "negative". This increases the cost of borrowings for JLR's parent.

www.bloomberg.com/.../news

barney1 November 28, 2008 5:57 PM

I must admit I followed Andrew Frankels advice and took delivery of new BMW M5 last week. Guess the discount and then double it and you will get somewhere near what I paid !!

Quattro369 November 29, 2008 12:06 AM

Barney1: I hope it was south of £45k...

superheater November 29, 2008 10:08 AM

He found one such car from a premium brand that, with a few optional goodies, should retail for £40,000. He paid £18,000 for it. New.

Okay Mr F. how come you have not said where your mate bought the car from, and the make/model.  This is frustrating as many potential cash buyers will now be confused regarding what kind of discount to expect if making a purchase soon.  And yes, that includes me, but I'm not buying now unless I get offered a massive discount, certainly more than what I would have expected before reading this article!!

Stevievsf November 30, 2008 3:21 PM

I was not intending to buy a new car this year, was going to wait til the spring but back in August I "drifted" into a Fiat dealer in the rain and got talking. I ended up ordering a Punto T-jet Sporting with extras and all for £9,000. I always reckon its down to your emotional state in buying a car, new or used, if you keep your cool and your head you be suprised on how much you can get off. If your emotions run away from you then its easy to accept a deal. But then as long as you "feel" it was a good deal then its a good deal.

May go to a lambo dealer next time!

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